Pay-Per-Click Management

A lot of people swear by this type of advertising, however, we strongly advise using pay-per-click (PPC) as a short term solution.

We use PPC ourselves and have years experience in different types, but we certainly do not rely on PPC as a single source of lead generation. Our point of view on PPC is that it is an excellent tool when used well, but can also be the downfall to many an aspiring company.

We offer both advice and management of any sort of PPC campaign and also more long-term plans in the form of organic search engine optimisation. Please feel free to contact us regarding a solution that is right for you.

Link Building

Link Building is an important aspect of any websites effort to become highly ranked in relevant search results. Simply put, it refers to getting other sites on the internet display a link that points towards your own website. It is not an alternative to search engine optimisation, but an almost necessary companion and when both are used together effectively you can expect to be ranked highly for your desired search terms.

Even if you knew of all the most effective directories, how to optimise your keywords and meta tags and knew what to avoid, it is still a very time consuming process. We appreciate that, and as such, we offer different intensity campaigns that we will dedicatedly run for you, freeing up your valuable time. We will manually submit your site, and only to places we know are reliable and should work for you.
Again, we do recommend you already have a Search Engine Optimised web site in place for maximum effectiveness.

Search Engine Optimisation

Search Engine Optimisation (SEO) is almost as important for some web sites these days as the usability and functionality. What use is a web site if no one ever sees it? This is where search engine optimisation or SEO comes in handy.

SEO is a constantly evolving process and therefore needs to be constantly looked after, we offer a full service to take care of all aspects and also full training so you can do everything possible to get your web site to the top of a search engine like Google.

We prefer to break down SEO into a few basic methods and processes.

First of all the web site needs to be designed in such a way that it is friendly and search engines can easily read all the information on it. All of our web sites are designed this way free of charge; we don’t see why you have to pay for us doing our job well. We take pride in the fact our web sites are well made and of excellent quality inside and out.

Secondly we research into your market. We get to know your business so we can do our best to improve and increase your business profits.

This research then takes us straight into choosing what we call ‘key phrases’ which best describe your business. But very importantly these ‘key phrases’ need to be what people are typing into search engines like Google. Once we have determined the best phrases we then either input directly into the content of your web site or will pass you our suggestions for you to insert or not.

We will review and improve this process each month, and report fully on our progress.

Search engine optimisation takes a long time to get right; there are no short cuts apart from to use Pay-per-click advertising, but this is still unfortunately no miracle cure and generally speaking is best only used as a short-term boost as opposed to a long term solution.

Search Engine Optimisation Training

Web design is more of a passion for us and that means everything from designing the look of a site, through to the architecture of our code and past the launch of a site into the optimisation stages.
If you would like any stage explained in more detail then we are more than willing to take you through our practises. More often than not clients like to be educated on what they can do to help the progress of their web site, and the most effective way is to learn the basics about search engine optimisation or SEO.

Because of this we now offer free SEO training to anyone who wishes to take us up on the offer. The only factor of course is that you have purchased a web site from us.

Once the web site has been launched we will (if you wish) take you through the basics of SEO and what you can do to help. We don’t hide any tips or tricks, if you wish you can learn everything we know about the subject as we feel this is one area becoming increasingly more and more important in modern web design and you the client can only benefit from knowing more about it.