Google AdWords & Pay Per Click

Search Engine Optimisation

Break Web Design employ On-Site SEO (Search Engine Optimisation) techniques that will, over time, increase your website’s standing with the search engines. On-Site SEO primarily focuses on the homepage for new websites and then it tends to spread to the more popular sub pages over time. It can range from optimising and rewriting the website’s actual copy to simply ordering the page in a more optimised way.

Generally speaking a website will target a range of ‘Key Phrases’. For example, targeting simply the word ‘Consultant’ would get you very few, if any, hits because it is too generic and will have far too much competition. A Key Phrase like ‘Strategy Consultant London’ aims to narrow down to a better target market which will mean less competition and people who are finding your website and looking for your type of service(s).

We also believe that proper SEO should always be carried out on all new websites as a priority and that these services should be free. Companies charging for On-Site SEO are effectively saying: “We make you a website, but we won’t be doing the job properly, for that, you need to pay extra.” Ludicrous!

Google AdWords

Google Adwords is a form of advertising known as “Pay Per Click” and it is a highly effective service that allows you to reach a whole new sector of potential clients/customers. It is the perfect tool for giving a business a large and instant boost, or for getting a new company off the ground.

Pay Per Click (or PPC) means every time one of your advertisments is clicked on, you pay money. The good news is this technique allows you to become very highly rated on Google search engines for keywords integral to your business. Where actual search engine optimisation may take you months or even years to come in the top 10 search results for the keywords you want, Google Adwords can allow you to instantly jump to the top of the rankings.

Below is an example of how a Google Adword advert may look:

The advert is divided into three parts: Title, Keyphrase, Website Address.

Our Google Advertising campaign manages your budget, optimises your keywords, refines all sectors weekly and will give your business the boost it needs.